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Search Engine Optimization For Attorneys
When it comes to the search engine optimization for lawyers, location-specific keywords are a must. If you're in a particular location, try using keywords related to that area. Also, cross-promotion is crucial for attorneys. In addition to keywords, content should be written in such a way that it attracts more potential clients. This article will focus on some of the best techniques for optimizing your site for local attorney SEO. Read on to learn more.
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Location-specific keywords are good for local SEO for lawyers
Google's algorithms will consider proximity when determining local pack positions. To establish proximity, use a phrase such as "real estate attorneys in Dallas." Also, incorporate relevant local keywords and establish authority in your market. The more information Google has about your firm, the higher the chances it will show up in local search results. The following tips can help your website rank better in local search results. Read on to learn how to use local terminology and keywords for your law firm's website.
The first step in creating local SEO for attorneys is to identify which types of keywords your potential clients will use to find your law firm. If you're a business-oriented law firm, include local keywords in your tagline and page headers. Similarly, if you're an attorney in Nashville, add phrases like "voted best business law firm by XYZ Association" to your website.
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Aside from local keywords, make sure your website is mobile-friendly. While the mobile version of Google uses the exact location of the user, desktop users can't. That means Google will often default to a city or neighborhood. If your website is not mobile-friendly, it won't rank as well as it should in local searches. Ensure that your website is mobile-friendly to increase the number of mobile visitors. The majority of searches in legal fields happen on mobile devices.
Creating content is another way to improve your website's local rankings. By publishing local law-related news on your website, you will establish your credibility in your local area. Also, use hashtags to cross-promote your content across different platforms. Another way to boost local SEO for lawyers is by using social media. Facebook is the most popular social media platform for content creation. Furthermore, Facebook offers a platform for clients to interact with your business.
In addition to keyword research, you should add relevant content to your website. Include relevant geographical terms and phrases, such as the area where your firm operates, as well as the county and parish where your law firm is located. Also, make sure to include geographical-specific pages with at least 1,500 words. The more information you provide, the better. It's also important to add local keywords to your URL and heading (H1) tags.
Local SEO for lawyers is essential for law firms to succeed in the long run. The more visibility you can get through local SEO, the more likely potential clients you'll attract. But it can be difficult, so it's crucial to work with a marketing agency to help you achieve a long-term, sustainable growth. So, how do you get started? Use a free keyword tool such as Google's Keyword Planner.