Capsule Hotel Link Building

Capsule Hotel SEO

Before starting your hotel SEO campaign, you should study your competitor's business model and annual revenue. What is their USP? What are their weaknesses? How can you turn those strengths into your own? Read on to discover more. Then, make your own plan to make your hotel stand out. Here are some tips to get your SEO strategy off the ground:

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Find out what's their annual revenue

With the development of economy, tourism, and consumer awareness, the market for capsule hotels has increased. However, macroeconomic slowdown has brought about some slowdowns in the growth rate of this industry. Even so, the emerging markets remain a significant potential market for this industry. Some companies are even starting to operate in these markets. The industry is facing numerous challenges, including homogenization, low-price competition, shortage of talents, and network channel construction.

The global capsule hotel market was valued at 160 million USD in 2018 and is projected to reach 210 million USD by 2024. It is estimated to grow at a CAGR of 6.2% from 2019 to 2024. In the coming years, Asia-Pacific will capture a larger share of the market, led by fast-growing countries such as China, India, and Southeast Asia. However, North America and the United States will continue to play an important role.

Find out what's their USP

Capsule hotels, also known as pod hotels, have been gaining immense popularity. Unlike conventional hotels, you won't have to worry about finding a space to set up your new hotel. All you need to do is purchase a pod or a building and begin construction. Once the capsules are in place, you can customize them to meet your specific needs. Moreover, they must be located near tourist destinations, railway stations, and airports.

While capsule hotels aren't as luxurious as traditional hotels, they are surprisingly comfortable. The capsules are 7 feet long, 3.3 feet wide, and perfectly enclose an average human body. These capsules are also stacked on top of each other for privacy. The walls of the capsules are typically made of fiberglass and are relatively hollow. This makes them susceptible to noise from neighbouring capsules, but it isn't a problem for those who don't mind being woken up by outside noise.

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The USP of a capsule hotel is the efficient use of space, particularly in expensive gateway cities. This type of lodging is especially appealing to the backpacker market, where sharing a dormitory with strangers can be daunting. Furthermore, as the length of a trip increases, the open dorm-type accommodation becomes unappealing. Moreover, a capsule hotel can provide an individual with a quiet and private space without the need to worry about crowds.

A capsule hotel has strict rules when it comes to entering and exiting the capsule. Most of them are gender-segregated, so that men and women stay in separate pods. Guests can't cross-enter another pod, and can't share a bathroom. Another USP of a capsule hotel is that there are no private bathrooms and no kitchens. While the capsules aren't equipped with cookware, there's a microwave and fridge to heat instant noodles or eat a light snack.

When booking a capsule hotel, make sure to check in ahead of time, as capsule hotels can get quite busy. Upon arriving, you'll check in at the reception, fill out a brief form, and pay a deposit to secure your pod. While you're waiting to check in, leave any bulky bags at the reception. You'll receive a locker key, indoor clothing, slippers, and a keycard that lets you enter and exit the pod.

Find out their weaknesses

While a capsule hotel is an excellent way to travel in an unfamiliar city, there are some major weaknesses to consider before you book. Most of them offer basic functionality and are priced at less than 2,000 Yen a night, so this option is often popular for people who are traveling late at night. It is important to remember that the capsules are too small to have a locking door, so there's no way to guarantee your privacy.

As with any new venture, capsule hotels require strong capital. Unlike traditional hotels, a capsule hotel is risky and can lead to a loss of money, so it is essential to plan your capital carefully. If you decide to open a capsule hotel, it's best to split your capital into segments, such as luxury, budget, and economy. By dividing your capital into these segments, you'll be able to allocate your resources accordingly.

Another weakness of capsule hotels is the lack of amenities. A capsule is two meters long and one meter wide. It is stacked on top of each other, similar to a filing cabinet. A better visual image would be a row of front-loading washing machines. This will help you visualize how capsules would look like. Some of them may be able to hold several people at a time, while others might be limited by the space.

While there are advantages and disadvantages of a capsule hotel, it's a unique lodging option that you should consider. If you're unsure about staying in a capsule hotel, consider booking a hotel room in another type of lodging. While capsule hotels are still new, they are quickly becoming more similar to traditional business hotels. They may have a sauna or a common lounge. You may also find a large workspace and free Wi-Fi.