Ford Dealer Link Building
Off-Page SEO, Backlinks, and Responsive Technology For Ford Dealership SEO
If you're trying to boost the visibility of your Ford dealership website, you should be targeting the right keywords. However, the process of creating effective SEO for your dealership website involves many aspects that can make or break your campaign. Read on to learn more about Off-page SEO, Backlinks, and Responsive technology. In the end, you'll be glad you took the time to learn about these factors. Ford's new guidelines have made SEO for Ford dealership websites easier than ever.
Ford Dealer Guest Posting
Keywords to target
While you can expect to rank highly for the keyword "Ford," you can't expect your local dealership to appear on page one. That's because Google will always serve mainstream sources and the official Ford website. So what keywords should you target? Here are a few tips to help you increase your chances of achieving page one. By using long-tail keywords, you can increase your chances of appearing on page one, and also improve your site's ranking by geolocating.
It's not enough to target one or two keywords in your marketing efforts. In fact, focusing on one or two keywords could make your dealership lose ground on other terms. Many car dealers find this out only after they're overwhelmed by competition. Remember, keywords are just like any other way that people search, so it's better to focus on a handful of relevant keywords rather than trying to target every keyword on the market.
Ford Dealer PBN Private Blog Network Backlinks
You can find popular search terms for your keywords by using Google Keyword Planner. The tool also provides keyword suggestions based on Google's AdWords campaign. If you're looking for targeted traffic for a local Ford Dealer, use those keywords. These search terms are likely to be more specific than generic terms. For example, you can target long-tail terms like "used Ford Focus cars" for a local search.
Off-page SEO
Off-page SEO for a Ford Dealer website should cover more than just your website. The right combination of SEO strategies can make a significant difference in your brand's online presence. Here are a few tips to boost your off-page SEO efforts:
Influential bloggers have huge reader bases and fan followings. By collaborating with such bloggers, you can reach a vast audience of consumers. You can engage them in various ways, including product reviews, sponsored posts, online giveaways, and ambassadorships. Blogger events and podcasts are also effective ways to engage with influential bloggers. Make sure your chosen blogger is relevant to your business and an expert in your field. Here are some tips to make your Ford Dealer website SEO strategy successful.
Broken links can harm your SERP ranking. Try to build links from high authority websites that link to your site. These links are important because they position your website as an authority and act as a vote of trust. Always remember that quality is better than quantity. You should always aim for high-quality backlinks. If your target audience is more educated than your competitors, high-quality links are more valuable. For example, an infographic will generate 37.5% more backlinks than a blog post.
Social media sites are another great way to get a high-quality link. People will often search for the same keywords that they use to search for products and services. By building a strong social presence, you will improve your visibility online. Social media platforms are an excellent medium for customer support. Always remember to speak professionally and treat social as a different channel for your brand. One great way to create an off-page SEO strategy for a Ford Dealer is to join relevant forums.
Backlinks
Getting backlinks is a crucial component of automotive SEO, and earning them is easier than you might think. In fact, it's a proven strategy for growing a dealership's online presence. Here are some tips to boost your SEO:
Become a part of the news. You can volunteer to be featured in a case study or client showcase for your automotive company. The backlink comes from the website hosting the case study. If you host events, reach out to local media and relevant trade publications and ask to be featured. You might even get a backlink from the event. Getting backlinks from local media is an excellent way to raise the visibility of your dealership online.
Create relevant content. Google looks at the number of sites linking to your dealership's site. If you can find relevant content that is relevant to your audience, you're already ahead. Backlinks are considered "votes of confidence" by search engines and should be used to your advantage. It also demonstrates to Google that your content is valuable enough to share with others. So, if you want to rank high on Google, create content that is engaging and worth reading.
Avoid spammy backlinks. If you don't want Google to penalize your site for spammy links, send out press releases that contain high-quality content. Be sure to send them to media outlets and influential people in your industry. Google rewards white hat SEO and punishes black-hat SEO, so make sure your press releases are crafted and sent to the right people. Otherwise, you risk losing your ranking in the search results.
Responsive technology
A website that is fully responsive can help your Ford dealership increase its SEO rankings. This new technology helps websites adapt to the screen size, platform, and orientation of the user. It forms a dynamic and flexible web page and strengthens SEO placement by eliminating content duplication. It also enhances the customer experience by making the entire website easy to navigate. Ultimately, responsive technology can increase your sales volume by improving your website's user experience.
Google department listing feature
One way to take advantage of the Google department listing feature for Ford dealer SEO is to create nested departments. These listings have the same address and phone number, but they are linked to the main listing. This will help you improve your search engine rankings. The nested departments also show photos and hours of operation. If you have a service department, make sure your service hours are different from your main listing. The service department listings should also be linked to each other.
A nested department listing is a great way to boost your Ford dealer SEO. Make sure to include the words "located within" in your listing. Google will see a nested department listing as a different business. This way, users can easily distinguish which department is located inside the dealership. And if your dealership sells multiple brands of cars, the nested department listings are essential for Ford dealer SEO.
A Google department listing feature provides helpful analytics for localized searches. The GBP allows customers to search for the service they need while staying near their location. A GBP listing is only available if the business has a physical location, which could be a public or private location. Setting up a GBP listing is easy with Google's "Get on Google" feature. Once you have completed these steps, you can create a custom listing for your dealership.
ActivEngage SEO
Search Engine Optimization (SEO) is one of the most effective ways to promote your website in the most popular search engines. In a competitive marketplace, your website must compete for attention with dozens of other websites. ActivEngage offers a suite of visibility services that include highly effective tools that are simple to use. These tools help you drive traffic and sales by increasing your website's presence in search engines. A quick Google search will reveal that your dealership is the top-ranked search result in Google.
The ActivEngage Executive team has over 150 years of combined automotive industry experience, and is committed to providing a customized solution to every dealer. Founder and Chief Executive Officer, Ted Dawson, is an industry expert in technology development, process deployment, and personnel management. He has built several successful businesses and worked with some of the largest organizations in the automotive industry. In addition, he has extensive experience consulting with leading automotive technology companies.