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Search Engine Optimization for Heritage Preservation
Digital storage is the future of archiving and preservation, and Search engine optimization for heritage sites can benefit your business in both areas. Listed below are a few tips to help you optimize your heritage site's digital storage and archiving. Digital storage is the most common form of archiving, and Search engine optimization for Heritage Preservation is essential to maximize your online visibility. And don't forget to add in content creation for this type of storage, too.
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Digital storage is the most common form of archiving
The most common method for archiving heritage material is digital storage. The term digital storage refers to various types of electronic media, which are created and stored with the aim of preserving the object. However, digital storage is only as good as the tools and processes used to create it. As technology improves, the timeframe between manufacture and archiving gets shorter. Therefore, digital storage must be carefully considered.
Generally, the preservation copy is the master file of a digital resource, containing all the metadata and other important data. This copy is stored annually, while the archival copy is stored only once in an archive. The National Archives (NA) is a technical registry that provides definitive information on the technical components of a digital resource. Regardless of whether a document is digital or analog, it should be backed up regularly to ensure the archival copy is preserved.
A survey of ICSTI members and contacts with experts in the field revealed over thirty digital archiving projects, of which only 18 were chosen as cutting-edge. The featured projects covered six countries, four international organisations, and diverse sectors. They have the potential to make a difference for the preservation of cultural heritage. The report is an excellent reference for those considering digital archiving as a form of heritage preservation.
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A checksum is a piece of data that is used to verify the authenticity of a digital asset. The checksum is a unique identifier that is calculated by an algorithm. When the same algorithm is used to create a digital asset, it will yield the same checksum. If, however, the original file is modified in any way, the checksum will most likely be different.
The problem with this method is that it does not provide an audit trail, which is crucial to the preservation process. The other issue is that it is not searchable or retrievable. It is therefore assumed that the master copy is the authoritative version. However, the use of related systems can help ensure the authenticity of a digital asset. If these practices are followed, digital storage becomes a vital tool for heritage preservation.
As digital storage is the most common form of archival technology, its benefits far outweigh the disadvantages. Preservation practitioners should use digital storage only if it is the most suitable method. For example, digital storage can be used to archive both historical and digital content. The best way to preserve heritage materials is to create the best possible digital versions of them. You can also use digital storage for archives of other types of materials.
Search engine optimization for digital storage
To ensure that your collections are visible to a broad audience online, you can employ search engine optimization (SEO) to increase their visibility. Several resources are available to help you with this process, including the Getting Found SEO Cookbook, a step-by-step video guide and everything you need to implement Google Analytics dashboard. This dashboard continuously monitors your SEO performance metrics. The Wikipedia Library provides resources for cultural heritage institutions to expose their collections on Wikipedia and redirect researchers to their collections.