Pregnancy Care Center Link Building
Crisis Pregnancy Center SEO Tips
When it comes to SEO, a crisis pregnancy center should follow the rules of search engine optimization and focus on what matters to their target audience. Search engine algorithms change often, but high-quality content continues to be a key factor. Focus on answering the most common questions women have, and use your web pages as a resource for pregnant women. Pages with longer content tend to rank higher in Google search results. Most first-page results contain 1,890 words.
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Search engine results for "abortion clinic" related keywords
A pro-life pregnancy center often pops up in Google search results when a woman searches for an abortion clinic. These crisis pregnancy centers are designed to provide emotional support during a crisis pregnancy, and according to research by NARAL, 79 percent of searches for abortion clinics result in a visit to a crisis pregnancy center. And according to freelance writer Robin Marty of Gizmodo, a pregnancy help center appears more often in Google Maps results than an abortion clinic.
Some crisis pregnancy centers have a reputation for misleading advertising and names. While some have received state funding, others have drawn backlash over questionable medical claims. Many crisis pregnancy centers falsely claim that abortion causes sterility or breast cancer. Google has responded by removing these ads from its search results after a Naral Pro-Choice America investigation. The search engine decided that the ads were deceptive and violated its policies.
Misleading marketing for crisis pregnancy centers
Crises of pregnancy can lead to a variety of misinformation and misrepresentation, but the truth about crisis pregnancy centers is not so far out of reach. These organizations, often linked to religious groups, operate as outright deceptive and sham medical clinics that mislead women into thinking they are an alternative to abortion. Moreover, many crisis pregnancy centers have intentionally misled women by presenting inaccurate information about the risks of abortion and infertility. Further, these clinics often resort to coercive tactics and misrepresentation to convince women that abortion is a viable option.
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While some crisis pregnancy centers may offer free counseling and information, the majority of such organizations actively discourage abortion. Their advertising often falsely claims that the procedure can cause breast cancer, sterility, or psychological trauma. Other misrepresentations claim that birth control pills cause abortion and a crisis pregnancy center is a place where women can safely end their pregnancy. Crisis pregnancy centers often advertise with slogans like "Pregnant? Scared? You're not alone!" or "Let's Talk!" and promise free tests, free counseling, and morning after pill information. Many of these organizations will also list themselves as women's groups.
Recently, California's Attorney General Barbara Herrera filed a lawsuit against First Resort, Inc., a crisis pregnancy center that promotes pro-life values. The lawsuit alleges that the organization's marketing implied that it provided abortion services to prospective clients. In fact, the organization provides referrals to abortion providers, not abortion services themselves. This is misleading marketing. This practice violates the Constitution's prohibition against discrimination based on race, religion, or sex.
In fact, the ADF is appealing the decision. In the meantime, it intends to defend the new law in court. It's unclear whether the law will be upheld in the courts or ruled invalid. For now, the law protects consumers against these organizations that may be misleading their families. However, it is unclear whether the new law will have a positive impact on the abortion industry. But it is certainly a positive development for women who face a crisis pregnancy.
Google ads for crisis pregnancy centers
Recently, Google announced that it will stop running abortion-related ads in its search engine. It came under fire for allowing crisis pregnancy centers to misrepresent themselves as women's health clinics and promote pro-abortion propaganda. The new policies will clarify what the ads can and cannot say. These ads may be misleading - but they don't mean the clinics offer abortion services. Google has also added a new certification process for crisis pregnancy centers to make it clear what services they offer.
Pro-life organizations, including NARAL Pro-Choice America, have called on Google to remove the ads. The ads are misleading, and violate Google's advertising policy. Because the ads are sponsored by pro-choice organizations, the messages they convey are not based on fact, and may actually discourage women from seeking an abortion. NARAL's complaint was backed by a reprimand from Google. NARAL said that the ads were not true to the message of its organization.
In addition to this policy, the crisis pregnancy centers are using deceptive and misleading ads on Google. Some of these ads appeared above non-sponsored search results. These ads misrepresent the services these centers offer and target women who are looking for generic information on abortion options. The campaign for accountability and legal action against crisis pregnancy centers urged Google to eliminate the ads. However, this move appears to have backfired, and many more women are now seeking alternative methods to end their pregnancies.
The crisis pregnancy centers are also targeted specifically by conservative politicians. Unlike abortion clinics, they don't appear under other search terms such as "pregnancy symptoms." This might sound like a good idea if you are looking for an abortion clinic but want to make sure that you're not being duped by ads for crisis pregnancy centers. As a result, they are unlikely to see a lot of organic traffic to their websites.
Even though the new policy restricts the ads for crisis pregnancy centers from appearing in search results that include abortion, there is still a loophole that they can exploit to advertise abortion alternatives. If the search term used in a search is "abortion," the crisis pregnancy center ad could still appear, misleading many women and causing them to seek alternative services such as prenatal care or adoption. It's still a way to get a large number of pregnant women in need of abortion.
Keeping up with people's search terms
You can keep up with what people search for in pregnancy-related keywords to make sure you appear for those searches. Using Google Trends to compare keywords is an excellent way to ensure you are getting the most relevant search results. You may also want to focus your marketing efforts on individual web pages that feature specialized medical procedures or specific care-related keywords. For example, you may have separate web pages focused on ultrasounds or pregnancy testing.