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Public University SEO - Which Three Components Are Important For Your University?

Your search engine optimization strategy depends on keyword research. Keyword research is essential, but it's not the only part of your SEO strategy. There are other components, such as mobile-first indexing and collaboration with your marketing team. These components all affect your search engine rankings. So, which of these three is important for your university? Here are some tips to help you make the right choices. Read on to learn more. Public universities, especially those located in urban areas, should focus on attracting students from these urban centers.

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Duplicate content hurts SEO

The use of duplicate content is a controversial issue in SEO. However, if your content isn't unique, you may have a problem. Depending on the situation, duplicate content may be bad for both search engine rankings and link equity. What is duplicate content? The term duplicate content refers to any written material on your website. For example, a CMS database may contain one article with multiple URLs, and the software allows you to retrieve that article through more than one URL. This creates an issue that needs to be addressed.

The problem with duplicate content is that Google is not very good at distinguishing between a copy and a unique piece of content. In the end, it deindexes a website when it has too much duplicate content. In other words, the search engine will rank duplicate content lower in search results, and it could lose you traffic. Consequently, it's crucial to identify the source of your duplicate content and make sure it's properly credited.

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In the end, duplicating content doesn't actually harm your SEO. Google considers a variety of factors when crawling and indexing a page. Essentially, Google values unique, useful, and original content. If you're worried about Google flagging your content as duplicate, make sure you highlight it on social media to attract attention. Then, don't forget to link back to the original content. Duplicate content isn't considered spam, but it can cause a website to be flagged as spam.

In addition to hurting your public university's SEO, duplicate content can also harm your website's link-building efforts. The same content on several websites may harm their link-building campaigns, and Google doesn't like that! To prevent duplicate content from affecting your SEO, use canonical tags, redirection, and URL cloaking to make sure your content is unique. You can also use Google Search Console to identify variations in URLs. Once you've done that, you can tweak parameters to avoid duplicate content.

Keyword research

To get more visibility on Google, prospective students use digital and online presences of public universities. Keyword research is an essential component of local page optimization, and you can find tools such as AdWords Keyword Planner and SEM Rush to identify your most valuable keywords. Then, optimize these pages with relevant keywords. To start, try entering the keywords you're targeting into the search bar. You can also look for related searches that have similar terms and phrases.

The first step in keyword research is brainstorming. You should consider topics relevant to the institution's brand name. For example, a college website might promote priority programs and campus activities. Another common feature is admission information, financial aid resources, and campus activities. Keyword research can identify popular search terms and guide the content on your website. After brainstorming, use the information you gather to create a list of topics to target. For example, if your school offers a Masters degree, you may want to promote master's degree programs.

Mobile-first indexing

With mobile-first indexing, Google is using the mobile version of your website as the primary source for rankings. In addition to mobile-friendly content, your site should be responsive to fit any screen size. Google will also rank your pages in the mobile version of search results. Without mobile-friendliness, ranking is impossible. Try a mobile-friendly test to see if your site is mobile-friendly. Here are some tips for public university SEO.

Breadcrumb navigation: This helps users understand how your website is structured. Generally, breadcrumbs are located at the top of a web page and include links to higher-level pages. Google has implemented mobile-first indexing. Previously, Google only took the desktop version into account when indexing and ranking websites. However, with the shift to mobile-first indexing, the majority of Internet users access the web on their mobile devices.

Collaboration with marketing team

One of the best ways to optimize the success of your SEO strategy is to collaborate with your marketing team. You should have frequent meetings with both teams to discuss channel goals, and both should be willing to share their expertise. Collaboration can create interesting collaborations, and it can help both teams speak each other's language. It can also help them recognize situations where their opinions can add value to the other. Read on to learn more about collaboration with marketing teams.